While doing my daily Instagram check I came across a video advertisement about how awesome this new ultrasonic Burst Toothbrush was. It’s the one where they put smear coffee grounds onto a corn on the cob and they brush sections of it with 3 different brushes. First a manual brush, then a competitor electric brush, and lastly the Burst toothbrush. At first I was mesmerized by the advertisement. Man, look much cleaner it was on the section that was brushed by the Burst toothbrush. (Have you guys seen this yet? If you haven’t I’m sure you will soon.)
I decided to to do some research. YouTube videos, blogs, and reviews. Everyone was raving. It is said that thousands of dental professionals recommend this brush. And how these are exclusively available through dental professionals for $39.99. Or you could pay the full price of $69.99 on their website. Wow. That’s amazing. Isn’t it? This must be legit since you can only get these through dentists. And thousands of dental professionals recommend this. But I did some more digging.
Turns out, the company has come up with an ingenious marketing/business model. First they sell this brush on their website for $69.99. But they partner with dental professionals to sell these to the public a discounted price. These partners are what they call Burst Ambassadors. If you go their site, you can only become a Burst Ambassador if you work in the dental field. Once you become an ambassador they will pay you a commission for every one of these you sell. $10 for each brush, $1 for ever replacement head, and $3 for every whitening strips sold. How brilliant is this? The only way you can become an affiliate for Burst is to be a “dental professional”. Now you can say that your product is recommend by thousands of dental professionals. But what qualifies a person as a dental professional? I am not sure what the exact requirements are, but I don’t believe you have to be a dentist. Can you be a dental hygienist? And secretary at a dental office? Who knows?
Now lets go back to the marketing video with the corn on the cob and coffee grounds. The more and more I thought about it. How realistic is this demonstration? I heard that ambassadors are using dry corn with dry grounds. And brushing with a manual brush, rotary brush, and Burst brush. All the reviews I’ve read said that the brush for Burst brush to be ultra soft. So an ultra soft brush would definitely have an easier time removes dry coffee grounds from between gaps. I wonder if they use an ultra soft manual brush and the electric brush to make things fair. Also does plaque really act like coffee grounds? I have my doubts. In fact, I would think you would need a more firmer brush to remove harden plaque.
It looks like I almost go duped by another viral marketing video. While video at first glance seemed legit and $39.99 price point was appealing, it turns out the total cost of ownership is another $24 a year. Because the only way to buy this brush is to subscribe to their $6 every 3 months for a new brush. Which can add up. A good manual brush would only cost a fraction of that. Manual brushes have served us fine for decades. So everyone. Please think twice before jumping head first into this new toothbrush.